Sealed Ice Trays
ICE as old as the Highlands
ICE sculpted the Highlands
ICE witnessed the history
ICE the spirit then
ICE the purity now
Scottish Highlands Spring water, renowned for its physical and spiritual
purity, is now being sealed at its source in ready-to freeze cubes with a three-year
shelf-life. These were created to supply spring water packaged in pure, convenient,
disposable ice cube trays for domestic and commercial freezing and use.
The dynamic global growth of bottled waters demonstrates that in their
demand for clean, authentic, even stylish and exotic waters, consumers will also demand
the same in ice cubes for their favorite beverages.
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Key Benefits
Ice is a weak link in the food chain.
Unhygienic handling of ice exposes consumers and
businesses to risk.
Ice deteriorates rapidly in aroma and taste and
contaminates bacteriologically while hermetically sealed ice cubes offer purity.
In addition to purity, branded ice cubes offer
integrity and consumer confidence.
As opposed to the U.S., where any bottled water can be
called spring water, the European Union only allows the spring water designation on waters
that come from a spring and these must be registered with the Council of Europe.
Scotch Rocks® will maintain the integrity of mineral,
branch and bottled waters, juices, green teas, smoothies and a multitude of other
beverages as well as super-premium spirits such as fine whiskeys, vodkas and of course,
Scotch.
Scotch Rocks® is the ideal companion for trips to
countries where visitors insist on bottled rather than local tap water.
For Consumers:
Who want the taste and quality of their bottled water
to remain pure,
Who are devoted to the flavor of their specific
preferred spirit such as single-malt Scotches, vodkas and aperitifs,
Who travel to countries with bacteria to which they
are not inured, i.e. an antidote to Montezuma's revenge,
Who do not regularly use ice cubes and whose ice-cubes
are therefore old/musty and/or semi-evaporated,
- Seeking an original gift.
Virtually Anywhere:
And, of course, more chic to tote your own pure cubes
about than your own water.
Packaging:
Each box of Scotch Rocks®, which retails nationally in America for
about $8, contains ten three-by-four-inch trays, each with four ice-cubes. The boxes are
adorned with the Douglas clan blue and green colored tartan, representing the blue of
Chapeltown Glenlivet Spring's water and the green of the Scottish Highlands' Ladder Hills.
Scotch Rocks® Links:
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