DeMedici In The Know. Gen Z and Millennials Approach to Specialty Food

In a world where experiences and authenticity matter more than ever, Gen Z and Millennials are redefining what it means to indulge. These consumers have shown a willingness to pay for quality, but with a caveat—they seek out affordable luxuries that deliver premium experiences without breaking the bank. Social media plays a significant role in influencing these purchasing decisions, driving demand for specialty products.

Today's young consumers demonstrate seemingly contradictory behaviors: price sensitivity alongside willingness to pay premiums for the right products. Younger consumers will selectively splurge on specialty food products that align with their values and lifestyles. Although some of these foods are less expensive than dining out, they carry equal or more credible social status. What drives their purchasing decisions? 

• Authenticity is non-negotiable—products must have genuine heritage
• Social media-worthy presentation with strong visual appeal
• Convenience that doesn't sacrifice quality
• Sustainability credentials they can feel good about